Certified Project Planner who loves turning big, ambitious ideas into plans your team can actually run with. For 15 years I've led brand, communications, and engagement work for nonprofit, education, and arts organizations, and these days I put that experience into building roadmaps that make the path forward obvious.
What I Offer
Strategic Roadmaps and Project Plans
A clear plan that turns your big goals into concrete steps, with milestones, owners, and timelines your team can run with once I hand it off. Best for organizations that know where they want to go but need a structured plan to get there.
Brand Strategy
A clear plan for how your organization presents itself, covering positioning, voice, and messaging, that can include a communications or marketing plan depending on your needs. Best for organizations that need clarity on who they are and how to talk about it before they invest in campaigns or a rebrand.
Event and Campaign Planning
A complete plan for a single high-stakes moment, a summit, launch, or campaign, covering goals, timeline, and execution from kickoff to wrap up.
Best for a specific moment that needs full attention and can't be squeezed into someone's existing workload.
Notable Projects
A brand, thought leadership, and executive positioning strategy for an education organization that built an organization’s reputation among influencers and leaders in the education landscape that strengthened their relevance and partnerships.
A yearlong messaging and campaign plan for an education organization to mark a milestone anniversary that included a capsule brand, an earned media and digital storytelling campaigns and culminated in a multi-day flagship event.
A rebrand strategy for an arts funding organization to solve brand confusion and low recognition. The work included a new core strategy, verbal messaging, and visual identity built to set them apart and make them memorable.
A rebrand and digital marketing strategy for a university art museum to position the museum as a sophisticated home for global art, distinct from the university while still connected to it. The work included a new visual identity, a new website, and an earned media strategy to grow visibility well beyond the region.
A digital marketing plan for an immersive outdoor art installation in Detroit, built to draw a local audience and get people sharing the experience on social media.
Recent Press
Chicago teacher leads students to 318 college acceptances: As Teacher Appreciation Week highlights the impact of educators nationwide, one Chicago teacher is drawing attention for what happens after her students leave the classroom.
AI moves into Chicago-area classrooms to help teachers and students: Teach For America Chicago Executive Director Anajah Philogene joined FOX 32 Chicago to discuss how AI can help teachers reclaim time for meaningful connection, creativity, and impact—showcasing TFA’s leadership in using innovation to better serve students and support educators.
Solving a teacher shortage in Illinois: When nearly 3 out of 5 Illinois teachers are considering leaving the profession, TFA is working to fill critical gaps in schools across Illinois. 100% of TFA teachers are placed in schools where at least 80% of the student body receives free and reduced lunch. TFA’s Executive Director, Anajah Philogene, and two inspiring incoming teachers, Haniyyah Thomas and Nigel Hooper, shared how TFA is igniting their passion for teaching in Illinois classrooms.
Welcoming students back to the classroom: This summer, more than 100 new TFA teachers trained to step into classrooms, bringing passion, commitment, and the belief that every child deserves access to an excellent education. Executive Director, Anajah Philogene, and ‘03 alumna, Fareeda Shabazz Anderson, Ed.D, , Principal of Walter Payton College Prep, shared valuable back-to-school tips for students, families, and educators.
How I Work
I believe the best plans come from real understanding, not guesswork. Before I suggest a single tactic, I dig deep with you to get to the heart of what your brand is, what you're trying to achieve, and who you need to reach. That groundwork is what makes the plan actually work once it's in your team's hands. I’ll share more about my process below.
Understand. We start with real conversation, not a template. I ask the questions that get past the surface, about your organization, your goals, and the people you're trying to reach, so the plan is built on what's true, not what's assumed.
Define. Together we get clear on the direction: what your brand stands for, what success looks like, and what has to happen to get there. This is where the fuzzy becomes concrete.
Deliver. I build a plan your team can pick up and run with. No jargon, no bloat, just milestones, owners, and a clear path forward that fits how your team actually works.
What you walk away with:
Whether it’s a campaign launch, comms plan, or a rebrand, you’ll walk away with a roadmap built specifically for your organization, grounded in a real understanding of your brand and goals, that your team can put into action right away.